Every marketer expects a return on their social media efforts, but many still struggle with prioritizing which social networks to use - and how to allocate resources. In Social Media ROI for Business: Facebook Versus LinkedIn, business strategist and Business2Community contributor, Daniel Burrus explains that when you understand the psychology of social media and the various types of networking that fall under each umbrella, you can make smarter social media decisions for your business.
Many see content marketing as just that—marketing. But smart marketers know content simply provides the avenue for storytelling. MarketingProfs‘ Jay Pinkert provides some advice on how to grab attention and connect with potential customers, through those stories, and to do it authentically in his post Make Content Marketing Authentic: The Case of Customer Stories.
Everyone preaches about building relationships with online influencers, but no one ever shares tips for how to do that. So, How Do You Find Influencers in Your Area to Help Grow Your Business? SocialMediaToday contributor, Jennifer MacDonald, explains how to identify and build relationships with influencers in four simple steps.
It’s an age old question that nags all marketers at one time or another: ”How can I get more followers on Twitter?” While quantity shouldn’t trump quality, like it or not, people can and will judge you on the size of your Twitter network. If you want to know how to make your Twitter content more attractive to potential subscribers check out Shea Bennett’s post on AllTwitter: 7 Tips To Get More Followers On Twitter [INFOGRAPHIC].
Knowing how to convey tone in your online writing – including blogs, Tweets, Facebook posts, pins, etc. – is to know your business inside and out. 
A recent survey of more than 1,000 mobile device users found that for the first time ever, email is the primary reason people are using smartphones. What’s more, emails from brands are second only to personal recommendations when it comes to influencing purchasing decisions on mobile devices. What does that mean for marketers? Michael Truby at 
A recent survey indicates that more than 60 percent of Fortune 500 companies use some form of social media marketing, but most companies still don’t fully understand the benefits of social media. So Marketing Consultant, and 
Want more retweets on Twitter? Sure, who doesn’t, right? So… have you tried asking for them? The truth is, calls to action may not be sexy, and they may not be good social etiquette, but they work, and they work on Twitter. And Facebook. And blogs. 
Shea Bennett, Co-editor at 
As more businesses continue to enter the blogosphere, they run the risk of publishing clichéd, outdated articles in the hopes of attracting a wider audience. Business blogger and MyCorporation CEO Deborah Sweeney explains that she has seen plenty of business blogs that continue to publish material that is either uninteresting or unprofessional and, to stem the flow of poorly written postings. She recommends 
Behind every successful social media marketer is an arsenal of marketing tools that help to ideate, implement, and track the success of a social media campaign. But social media tools are a dime a dozen, and keeping up with the latest offerings can be an overwhelming and frustrating process. Fortunately for us, Social Media Strategist Rebecca Debono has posted her 
If you are looking at LinkedIn as your next digital marketing project, then don’t forget to spend a decent amount of time focusing on your ‘company page’. If you are looking for some guidance, then check out