Persuasive Picks for the week of 04/25/11

20 Blogs Every Entrepreneur Should ReadWhats that? You’re looking for some new and exciting content to read? This Business Insider post from Alyson Shontell and Bianca Male has enough recommendations to keep small business entrepreneurs busy for quite some time! Four Ways Leading Companies Are Using Social Media: Lessons For Us AllRamon Ray shares four easily [...]

Does Motivation Matter?

As an entrepreneur and business owner, one has to keep a certain level of motivation in order to keep the business moving forward. Even during the worst of times - say a recession - and the best of times, an underlying, sincere motivation must exist for long lasting success. You must also learn how to [...]

Persuasive Picks for the week of 04/18/11

Are You in Charge of Content Delivery?Valeria Maltoni expands on how content creation and distribution is changing the face of marketing - and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives. Say it with Me: ‘Social Media is Part of Marketing’Many marketers are drawn to [...]

Stressed PR pros should stress the pros of PR

“Some are born great, some achieve greatness, and some hire public relations officers.” -Daniel J. Boorstin, historian When CareerCast posted a list of the top ten most stressful jobs this week, listing “Public Relations Officer” as the second most pressure-filled career (behind commercial airline pilots), it certainly sparked conversation in the social media sphere. From shout-outs [...]

How to be a Good PR Client

In the client/service business, there’s always a lot of discussion about how the vendor can treat the client well, what constitutes good client service and how to yield valuable results. But it’s also important to think about what it takes to be a good client - like any relationship, it takes two. As the economy [...]

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