The New Community?

I had an interesting conversation the other day with an industry colleague who used to be a community manager and is now building his own social media training and speaking consultancy. We got into the usual topic of social media and how businesses are still learning to adopt it in their communications programs. We also [...]

Computerworld takes a look at the value of social media; featuring two PerkettPR clients & their ROI

Whether you call it social media, new media, social marketing or another moniker, the big question remains the same - how do you measure its value? We’ve been able to measure value from day one of jumping into the social marketing world here at PerkettPR, and now we’re thrilled to be helping clients to do [...]

Persuasive Picks for the week of 09/14/09

Why corporate blogging is like selling uncut cocaine Ok, you got me. This post came out last week. But, how could it not be a pick with an eye-popping title like that. Oh, and our own Fred Han interviewed David Spark a while back as well - in case you missed it. A need for [...]

ShopUp Proves Social Media Value to Fashion Retail World

Over the last year I have sat across many-a-Starbucks table from social media and marketing consultants of all types. I have given advice on job hunting, standing out from the competition and more, and I’ve asked a lot of questions, such as, “What makes you an expert above and beyond the next guy/gal?” A lot [...]

Persuasive Picks for the week of 09/07/09

Yeah OK, So Facebook Punk’d Us Facebook’s PR team gets some fun revenge on TechCrunch by pulling a fast one on Arrington & Company by subtly revealing a new “feature.” Gaffe by Tweet: Top 10 Social-Media Slip-Ups Musicians, movie stars, professional athletes and now, even politicians are flocking to Twitter. Some use it well. Some [...]

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