PerkettPR’s “Persuasive Women” Series Continues with Aliza Sherman

Aliza Sherman is a Web pioneer and has worked as a digital strategist since 1992. She speaks around the world and writes about the Internet, social media, mobile marketing and new technologies, platforms, and apps. She is also known for her focus on women’s technology and business issues. Aliza specializes in making tech more accessible [...]

Looking back on 2011: A (virtual) walk down memory lane

As 2011 comes to a close, we’ve officially entered the “list” time of year. No, we’re not talking about the one being made and checked twice by the jolly fellow in the red suit for later this month; we’re talking about the flood of media coverage recounting the top memories of the past 12 months. [...]

5 strategic social media tips for PR pros

Fellow PR pros: Sure, you’ve got a Twitter account, a Facebook page and now a G+ account. You’re following key influencers and engaging with relevant media. But with time and attention at a premium these days, unless you’re using social media strategically, being active on such networks can sometimes do more harm than good. Below [...]

PerkettPR’s “Persuasive Women” Continues with Mari Smith

PerkettPR is excited to share another captivating interview in our “Persuasive Women” series. This week we are featuring an interview with Mari Smith. Mari is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is author of The New Relationship Marketing: How To Build A Large, Loyal, Profitable Network Using the Social [...]

Persuasive Picks for week of 12/5/11

Twitter has introduced a whole new look that it hopes will simplify the user experience. Mashable‘s Tom Wasserman reports in Twitter Launches Major Redesign 15-year-old freshman blogger, Susannah Meyer ponders The Social Media Bubble via the Huffington Post   Think About Developing A Social Media Plan says Martin Bishop in his latest post on MediaPost - which provides [...]

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