Congratulations Boston Red Sox - World Series Champs!

Top news of the day! After a four game sweep, Boston’s beloved Red Sox are headed home as World Series Champions. They took the series with ease over the Colorado Rockies. Congratulations from our team to yours! Go Red Sox!

PRWeek Echoes our Earlier Sentiments on Niche Social Networks

PRWeek just posted a story about our client Sermo’s deal with Pfizer, and how it might impact the model for the social network business. Author Marc Longpre also has some interesting thoughts around the revenue models - echoing our blog post earlier this week about niche social networking sites and their strong potential for bringing [...]

Two New Social Networking Lessons from - and for - PR

Two developments in social networking this week teach us more PR lessons – first and foremost, don’t forget the transparency!   1) Facebook/Microsoft – While the market was abuzz with a battle between Microsoft and Google over Facebook on Wednesday, a PR representative from Facebook “leaked” the deal by posting a new “friend” on her [...]

Are We Too Old for Facebook?

We are doing a lot of work on the social networking front here at PerkettPR - training workshops, new hires/social media staff and holding some really valuable analyst and media discussions. We’re following Forrester Research as you know, and their Groundswell activities, as well as watching closely for great examples of business use of social [...]

Boston Bloggers Dinner Was Invaluable

A few of us attended the Boston Blogger Dinner at Rattlesnake last night – hosted by EMC and Jeremiah Owyang (former blogger now turned Forrester analyst – cool). It was a great event! I was blown away by the awesome passion and intelligence in the room. So many of these folks have “chucked” their day [...]

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