Persuasive Picks for the week of 07/27/11

Influencers Chris Brogan dives into the true definition of an Influencer - and no, it has nothing to do with your Klout score or the price of your Empire Avenue stock. Be sure to read through the comments for even more points of view. 8 Ways to Maximize Your YouTube Marketing Results Rick Brooks from [...]

When Is Your Product Ready to Launch?

Many of our clients are passionate entrepreneurs and CEOs with brilliant ideas and products. Our role (or process for?) in bringing products to market begins as soon as we engage with a prospect. Below are five of the typical questions we ask each of our clients before we set a launch date and begin planning. [...]

Persuasive Picks for the week of 07/18/11

What is Engagement in Social Media? Angela Hausman explores the definition of “engagement” via this post on SocialMediaToday. Be sure to read through the comment thread for additional definitions and view points from the SMT community. What does Google+ mean for your social media policy? Technologist David Reinhardt expands on the potential impact Google+ will have on the [...]

Brand Loyalty, Apologies, Best Buy and More

I like positive customer experiences, but who doesn’t? It’s nice when a brand or company understands you and your needs. It’s refreshing when that same brand or company takes it a step further and reaches out to you—engages you. Simply put—it makes you feel valuable. And with the advent of social media, it’s a no-brainer [...]

Persuasive Picks for the week of 07/11/11

The 5 Es of Content Marketing ConversationAgent‘s Valeria Maltoni shares five inspirational tips to help writers take advantage of the “lazy days” of summer by pushing forward and gaining traction with their content creation and marketing efforts. 4 [Social Media] Failures and a Success Sometimes the best way to learn is through your mistakes. This time [...]

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