Newsmakers in social marketing tend to be large companies, with big ad spends. Small and midsize companies can sometimes feel as though they’re at a relative disadvantage. MarketingProfs‘ Kerry O’Shea Gorgone speaks with IBM’s Ed Abrams on SMB Social Strategy and Content Marketing who explains the changing landscape, and offers tips for SMBs on social strategy, content marketing, and running a social business.
You have a great product, idea or service. You’ve invested in putting together a solid website. Social media marketing is important, so you have Twitter, Facebook and LinkedIn accounts – maybe even a Tumblr account too. You know social sharing is a key element of success online, but you want the results of your efforts to improve. Luke Chitwood of TheNextWeb says just follow The 10 commandments of social sharing and driving traffic to your website and you’ll engage with customers and draw traffic like never before.
Everyone has influence, and Klout has made it their mission to tell each of us what that is. They accomplish this by using data from your social networks to gauge your Klout Score. And as your score increases, it becomes exponentially harder to increase your Klout. But there are things you can do to proactively boost your score and, more importantly, keep it as high as possible. AllTwitter Co-editor Shea Bennett posts a visual guide to help boost your score - 4 Tips To Increase Your Klout Score [INFOGRAPHIC].
As a small business, you may think it’s impossible to get the word out about what you do. Marketing doesn’t have to be hard or expensive. Sometimes the simplest ideas are the most effective. Eric V. Holtzclaw, author and founder and CEO of Laddering Works, pens 10 Simple Marketing Tips for Small Businesses on Inc. to help get the word out about your business and watch it grow.
It’s undeniable that social networks are embedded in our daily lives. 
Do you want to know how to dramatically improve your social media response rates? Write better tweets and status updates. Shea Bennett 
Every marketer expects a return on their social media efforts, but many still struggle with prioritizing which social networks to use - and how to allocate resources. 
Everyone preaches about building relationships with online influencers, but no one ever shares tips for how to do that. So, 
A recent survey indicates that more than 60 percent of Fortune 500 companies use some form of social media marketing, but most companies still don’t fully understand the benefits of social media. So Marketing Consultant, and 
Want more retweets on Twitter? Sure, who doesn’t, right? So… have you tried asking for them? The truth is, calls to action may not be sexy, and they may not be good social etiquette, but they work, and they work on Twitter. And Facebook. And blogs. 
Shea Bennett, Co-editor at 
As more businesses continue to enter the blogosphere, they run the risk of publishing clichéd, outdated articles in the hopes of attracting a wider audience. Business blogger and MyCorporation CEO Deborah Sweeney explains that she has seen plenty of business blogs that continue to publish material that is either uninteresting or unprofessional and, to stem the flow of poorly written postings. She recommends