4 Social Media Lessons SMBs Can Learn From IBM This SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business.
Social Media and Content Marketing: A One-Night Stand? Lee Odden from the TopRank Online Marketing blog guest posts on Clickz.com with this look into why B2B marketers should consider mapping out a social content plan instead of creating and publishing individual, non-cohesive content-based campaigns.
Putting Content in Context MarketingProf‘s Ann Handley expands on the power of content after an inspiring trip to the recent (and first-ever) Content Marketing World conference in Cleveland. She also includes a great video that opened the event and really puts “ content into context.“
Re-evaluate b2b social strategy to reach tech buyers BtoBOnline.com‘s
Andy’s Answers: How Mattel used social media to build excitement around Hot Wheels’ record-breaking stunt Toy giant Mattel has been putting a loy of money into social this year and their recent “ Fearless at the 500” campaign drew quite a bit of attention both online and off. Andy Sernovitz from Smartblogs.com highlights some of the big ideas behind the campaign. Mattel’s Betsy Burkett and Gretchen de Castellane can be seen recapping the case study here as well:
Posted in Persuasive Picks |
Tagged Andy Sernovitz, Ann Handley, B2B, Betsy Burkett, Charlotte Woolard, content marketing, Content Marketing World, Ed Abrams, Fearless at the 500, Forrester, Gretchen de Castellane, IBM, Lee Odden, Lisa Barone, Mattel, SMB, social campaign, social content plan, Social Media |
I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if you agree. Enjoy!
Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco
Nike takes the heat as they learn a lesson about transparency - the hard way.
Blogging Truth: No One Likes Your CEO
Lisa Barone from Outspoken Media serves up this fun and entertaining post about why your company’s CEO might not be the best person to write the corporate blog.
Since When Are Blogs Not Social Media?
Brian Clark from Copyblogger reminds us that the blogs were the original form of social media and still hold tremendous value in your social media strategy.
Life after 80, or what World of Warcraft can teach you about marketing mastery
Christoper S. Penn channels your “inner-gamer” with this fun look at how World of Warcraft compares to marketing strategy.
How P.F. Chang’s Uses Twitter to Be Awesome
Word of Mouth Marketer, Andy Sernovitz shares this inspiring interview that she shot with Kelly Morehead of the restaurant chain P.F. Changs. Their innovative use of Twitter is a story that B2Cs’ can learn from.
Posted in Persuasive Picks |
Tagged Andy Sernovitz, blogging, Brian Clark, CEOs, Christopher S. Penn, Copyblogger, Kelly Morehead, LeBron James, Lisa Barone, marketing strategy, Nike, P.F. Changs, social strategy, transparency, Twitter, World of Warcaft |